The Kenya’s Capital City, Nairobi is taking position among the best cities and next tigers of economies on the continent. First, it was the Economist Intelligence Unit (EUI) study that revealed Nairobi will be one of the fastest growing cities in the world by 2016. The EUI defined competitiveness as a city’s ability to attract capital, business, talent and visitors. Nairobi battled off some of the world’s largest cities to come in at the 50th position for the quality of human capital. Johannesburg was 53rd in this category while Tokyo and Beijing trailed in the 56th position.
Now, the 2012 MasterCard Global Destination Cities Index, ranks Nairobi – the green city in the sun, as one of the most popular destination city in Africa. According to the Index, Nairobi which is the Commercial hub of Kenya is projected to be visited by an estimated 1.8 million tourists in 2012 injecting an estimated $1.5 billion an equivalent of Kshs.170billion into the city’s economy. It translates into a 10% growth in visitor numbers and a 16.7% growth in visitor spending over the 2011 Index results.
Nairobi ranks fourth out of 13 cities surveyed in Africa – both in terms of visitor numbers and visitor spend – highlighting its status as the financial heart of the East African region and a significant African economic hub. Further, the noteworthy 16.7% growth in projected visitor spending for Nairobi sees the city ranked in 10th position globally among the fastest growing destination cities examined in the Index.
The MasterCard Global Destination Cities Index ranks 132 global cities by their total international visitor and their cross-border spending in the destination cities, and gives visitor and passenger growth projections for this year. Besides Nairobi other Best African Cities ranked among the thirteen top destinations include Accra, Cairo, Johannesburg, Casablanca, Beira, Cape Town, Dakar, Durban, Kampala, Lagos, Maputo, and Tunis.